For many young voters, 2024 marked a milestone—their first presidential election. Omara Strategy Group and Resonate partnered to launch a digital-first campaign designed to educate and register 18–24-year-olds, particularly college students, in key states.

By using AI-powered insights and targeted digital outreach, the campaign met young voters where they consume information, providing clear, compelling messaging on how—and why—to register and vote.

Step into our March Madness Lounge, where you can catch the games, unwind, and dive into exclusive insights on how audiences engage with the tournament. Fill out your bracket, relax with fellow attendees, and explore how our data-driven approach uncovers unique audience trends around March Madness.

Whether you're a die-hard fan or just in it for the predictions, this is the ultimate spot to experience the excitement during the conference!